Poetic Paisley | Etro

“My father always told us that we could do what we wanted in life. But he said, ‘If you work here, you have to start from scratch,’ Ke...


“My father always told us that we could do what we wanted in life. But he said, ‘If you work here, you have to start from scratch,’ Kean Etro

Paisley might originate in India, but the modern fashion world associates it with the Italian textile company Etro. Founded in 1968 by Gerolamo “Gimmo” Etro, the company continues to supply the finest fabrics—typically, colourfully patterned, and often still paisley—to ready-to-wear designers (Marc Jacobs, Dries Van Noten) and haute couturiers (Christian Lacroix, Ungaro, Valentino) alike. Since 1996, Etro has also shown its own prêt-à-porter collection on the runway in Milan.

Etro remains a family concern, with all four of Gimmo Etro’s children involved. Jacopo, the eldest, oversees the textiles, home, and accessories divisions; Kean handles menswear; Ippolito, the business end of things; and Veronica, the youngest, designs womenswear.
Kean once described the house’s approach to design as “poetic, not aggressive,” and those words could well be applied to his sister’s ready-to-wear collection. No matter what Veronica’s touchstone is in a given season—maybe science fiction, or Dada, or Russia, or sixteenth-century armour—the end result is always bohemian, usually executed in a blithe mix of prints and patterns. 

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